2024
HowTo?
Project
I designed HowTo's complete visual identity and key platform elements, ensuring a cohesive and seamless user experience. My work includes a unified graphic charter, four animated tutorials with illustrative animations, a promotional animation, and website integration focused on harmony and usability. The goal is to create a strong, engaging identity that positions HowTo as an attractive and reliable resource.
Design
My visual approach for HowTo is colorful and playful, fostering an engaging learning atmosphere. Bold buttons, large shapes, fine illustrations, and strong typography ensure readability and character. Bright colors, varied shapes, and differentiated animations create contrast, interactivity, and a dynamic user experience.
Stratégie
the identity had to represent the fun and joy that reflects “HowTo? Decline the whole thing into animation with a character that people can identify with, and put it all into an interactive website presenting the tutorials.
Results
The breadth and rigor of my design created a rich, seamless brand framework for “howto? ”from visual identity to tutorial animation, from promotional animation to websites.
Animation
I designed HowTo's complete visual identity and key platform elements, ensuring a cohesive and seamless user experience. My work includes a unified graphic charter, four animated tutorials
the identity had to represent the fun and joy that reflects “HowTo? Decline the whole thing into animation with a character that people can identify with, and put it all into an interactive website presenting the tutorials.
Typography
The typography is bold, reminiscent of thick shapes. Its particularity lies in its roundness and in certain thin parts on the letters, making the typography less serious and more free.
Its extravagance makes it highly consistent with the animations and identifiable, not least thanks to that distinctive “T”.
Story
This project gave me a great deal of maturity because of the problems I had with the animations.
I couldn't redraw them frame by frame. Rather than panic, I looked for a solution and found an AI on CapCut that upscaled videos to 4K.
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